Fragrance Foodstuff Pte Ltd

Established in 1969, Fragrance Foodstuff Pte Ltd has grown from a humble pushcart into a leading food brand in Singapore. Committed to quality and innovation, it specializes in Bak Kwa (barbecued pork), pork floss, and a wide range of traditional snacks enjoyed for over five decades. Today, Fragrance operates about 41 retail outlets island-wide and serves B2B clients, including hotels, corporate partners, and export markets, earning a strong reputation for authentic flavors and premium products.

www.fragrance.com.sg

General Information

Product Category: Meat, Snacks and Confectionery

Product Storage Requirements: Ambient, Chilled, Frozen

Certifications: FSSC 22000, HACCP, ISO 22000

Export Markets: USA, Australia, China, Hong Kong, Indonesia

Looking for: Food Distributors, Retailers, Wholesalers, Importers, B2B Partners

CONTACT

CK Tan
Director (Operations)
+65 9271 3007
cktan@fragrance.com.sg

Products

Pork/Chicken/Beef Jerky

Fragrance Bak Kwa's premium jerky is made from carefully selected meats, double-sliced, deboned, and deskinned for a tender bite. With tendons removed and charcoal-grilled for a rich, smoky aroma, it's an irresistible snack.

Singapore Snacks

Experience the taste of Singapore with our delicious local snacks! From Salted Egg Fish Skin to Truffle Potato Chips and Chilli Crab Snacks, each bite is bursting with authentic flavors. Perfect for gifting or indulging anytime!

Golden Wave Crispy Cuttlefish

Golden Wave Crispy Cuttlefish is light, crispy, and packed with bold umami flavor. Made from premium cuttlefish and expertly fried to golden perfection, it delivers an addictive crunch in every bite. A perfect snack for seafood lovers!

Nyonya Pastries

Fragrance Bak Kwa’s Nyonya pastries are handcrafted with authentic flavors and delicate textures. Made with premium ingredients, each pastry is fragrant, buttery, and rich—perfect for sharing or enjoying as a delicious treat.