Cita Rasa HLH Pte Ltd
Product Storage Requirements
Frozen
Company’s Certifications
Halal
ISO/ FSSC 22000
Company's Current Export Markets
Oceania (e.g. Australia, New Zealand)
Type of Partners the company is looking for
Food Distributors, Importers
HoReCa, Food Services
Retailers
Wholesalers
E-commerce
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Cita Rasa, a heritage brand under Hock Lian Huat founded in 1928. Specializing in Ngoh Hiang, Prawn Crackers, meat, and seafood rolls, the brand has earned a reputation for delivering authentic, flavorful culinary experiences.
Honoring recipes passed down through generations, Cita Rasa now proudly carries the Halal certification, sharing its rich heritage and time-honored flavors with an even wider audience.
www.citarasa.sg (opens in new tab)
Contact
Daniel Tan
Business Development
+65 9820 7841
danieltan@hlhfoods.com (opens in new tab)
Products
Fried Bee Hoon
Fried Bee Hoon has always been one of our stellar products. Paired with our signature Ngoh Hiang Roll, a golden duo loved by many. Not to forget our homemade chili sauce elevates the entire meal and brings everything together perfectly.
Crispy Prawn Cracker
Made with real prawns, packed with authentic prawn flavour features the taste of tradition. Dip them in our Sweet Sauce or Special Grade Chilli Sauce.
Signature Dry Laksa
Unlike the normal laksa, our dry laksa coated with a bold, concentrated hit of flavour from the fragrant laksa paste, locking the laksa essence in every strand of noodle. Simply microwave and enjoy.
Shrimply Good Shrimp Frits
While we are proud of our traditional roots, we love giving a modern twist to our classics. Shrimply Good is our new brand. We are bringing in prawn crackers in exciting new flavours - salted egg, tangy tomato, and bold spicy nori.