Cita Rasa HLH Pte Ltd
Cita Rasa HLH Pte Ltd
Cita Rasa, a heritage brand under Hock Lian Huat founded in 1928. Specializing in Ngoh Hiang, Prawn Crackers, meat, and seafood rolls, the brand has earned a reputation for delivering authentic, flavorful culinary experiences.
Honoring recipes passed down through generations, Cita Rasa now proudly carries the Halal certification, sharing its rich heritage and time-honored flavors with an even wider audience.
General Information
Product Category: Cooked Food, Meat, Seafood, Snacks and Confectionery
Product Storage Requirements: Frozen
Certifications: HALAL, ISO 22000
Export Markets: Australia
Looking for: Food Distributors, HoReCa, Retailers, Wholesalers, E-commerce, B2B Partners
CONTACT
Daniel Tan
Business Developement
+65 9820 7841
danieltan@hlhfoods.com
Products
Fried Bee Hoon
Fried Bee Hoon has always been one of our stellar products. Paired with our signature Ngoh Hiang Roll, a golden duo loved by many. Not to forget our homemade chili sauce elevates the entire meal and brings everything together perfectly.
Crispy Prawn Cracker
Made with real prawns, packed with authentic prawn flavour features the taste of tradition. Dip them in our Sweet Sauce or Special Grade Chilli Sauce.
Signature Dry Laksa
Unlike the normal laksa, our dry laksa coated with a bold, concentrated hit of flavour from the fragrant laksa paste, locking the laksa essence in every strand of noodle. Simply microwave and enjoy.
Shrimply Good Shrimp Frits
While we are proud of our traditional roots, we love giving a modern twist to our classics. Shrimply Good is our new brand. We are bringing in prawn crackers in exciting new flavours - salted egg, tangy tomato, and bold spicy nori.